Pay Per Click Advertising
Paid campaigns judged on revenue, not on clicks
Every pound has a job. We build Google Ads and paid social campaigns around your margins and your sales process, then optimise against the metric that actually pays your bills.
What's included
Everything you get, spelled out
Account audit and rebuild
We inspect structure, match types, negatives and bidding before spending anything new — most wasted budget is already visible in the account.
Search, Shopping and Performance Max
The right campaign types for your business, with the guardrails that stop automated campaigns spending on the wrong traffic.
Conversion tracking that's trustworthy
Correct tracking, offline conversion import where relevant, and de-duplicated goals so the numbers you optimise on are real.
Landing page strategy
Traffic is only half the job. We advise on — or build — pages designed to turn the click into an enquiry.
Creative and ad copy testing
Structured testing of angles, offers and assets, so improvements come from evidence rather than instinct.
Budget pacing and forecasting
Clear visibility of spend, cost per enquiry and where extra budget would earn its keep next month.
How we work
A process built on evidence, not opinions
- 01
Understand the economics
What a customer is worth, what you can afford to pay for one, and where the current spend is leaking.
- 02
Launch lean
Start focused on the highest-intent traffic, prove the unit economics, then widen deliberately.
- 03
Optimise weekly
Search terms, bids, creative and audiences reviewed on a regular cadence with changes documented.
Outcomes
What success looks like
- Lower cost per qualified enquiry as wasted spend is removed
- Campaign structure you or another agency could actually pick up and understand
- Tracking you can trust when making budget decisions
- Visibility on which keywords and creatives generate revenue
- A scalable account you can push harder when you're ready to grow
FAQ
Questions we get asked a lot
What's the minimum ad budget you work with?
We'll be straight with you on the call. Below a certain spend, paid search rarely gathers enough data to optimise — if that's you, we'll suggest a better first step.
Do I own the ad account?
Always. We work inside your account, and if we ever part ways, everything stays with you.
Can you run paid social too?
Yes — Meta and LinkedIn where they suit your audience. We only recommend channels we think will return.
Think you're overpaying for clicks?
We'll review your account for free and show you exactly where the budget is going.